Sell on TikTok Shop
New seller growth package: Get up to $11,900 in incentives to kickstart your
business!
商家入驻
Why sell on TikTok Shop?
New seller breakthrough
- Start-up sellers who complete event requirements can earn up to $1,900 in rewards.
- Top sellers who drive high incremental GMV during the campaign period can win up to $10,000 in ad credits.
- $0 setup fee and priority traffic for new listings.
Top seller privileges
- Access to one-on-one account managers, seller protection, and brand building programs.
- Direct access to US creator network, unlimited partnerships.
Growth-driven marketing
- 100+ themed events to increase exposure.
Success Stories
Discover how TikTok Shop creator collaborations have achieved success for
other brands
LABUBU, a popular POP MART toy IP (even spotted on Rihanna’s bag),
launched its “Big into Energy Series” on TikTok Shop US on April 24. POP MART, with 800K+ followers
across four TikTok Shop accounts, used 100+ short videos for pre-promotion and a full-funnel launch
strategy with KOLs, marketing, and inventory planning to ensure a successful debut.
$1.5M+
Highest Single Livestream GMV
95K+
Peak Concurrent Users (PCU)
33K+
New followers from Livestream
The Ordinary leveraged TikTok Shop’s Super Brand Day with influencer
videos, live streams, and integrated marketing, setting a content marketing benchmark and boosting
brand awareness and sales.
150M+
Exposure
1.6M+
Super Brand Day Sales
305%
surge in live-stream GMV
MAKE UP FOR EVER celebrated its 40th anniversary and TikTok Shop’s
U.S. launch with a bold campaign aimed at boosting brand awareness, engagement, and new product
sales. By tapping into TikTok’s beauty community, the brand reinforced its position as a pro-level
favorite for both enthusiasts and professionals.
12M+
Product PV
Top 1
in Beauty Category for two weeks
11x
Brand Campaign GMV Uplift
Pacsun targeted Gen Z through TikTok Shop’s social commerce ecosystem,
partnering with creator Lyla Biggs via TikTok Open Plan to expand its reach and drive growth in
apparel and accessories.
11K+ pairs
Astrid jeans
2M+
Fans recruited in TikTok Shop
26M+
Lifetime GMV
Neuro featured Mitchell Hooper, World’s Strongest Man, in its SBC Mega
LIVE, combining elite athletics with functional wellness to drive engagement and credibility for its
products.
$20K+
GMV by livestream
+289%
Engagement by 'Likes'
$1500+
Hourly efficiency
Cali Curves is a brand that focuses on shapewear and related products,
catering to consumers seeking solutions for body-shaping and confidence-boosting. Their offerings,
like waist trainers and themed product bundles, target those interested in enhancing their
silhouette and embracing body-positive fashion.
$17K+
in GMV and 3k+ total order over an 11h 11m duration
1.2K+
peak concurrent viewers
HeyDude hosted its first Super Brand Day on TikTok Shop, featuring
exclusive drops, online challenges, and community events to elevate its popularity and expand its
reach.
$1M+
GMV within the 7 day campaign
+654%
Campaign sales increase
+213%
Campaign page view
Giftexpress achieved a record 331k+ GMV with its 13-hour live session
on TikTok Shop, featuring top creators and driving high engagement with new and existing fragrance
products.
$331K+
GMV in one campaign
330K+
Livestream impression per hour
LABUBU, a popular POP MART toy IP (even spotted on Rihanna’s bag),
launched its “Big into Energy Series” on TikTok Shop US on April 24. POP MART, with 800K+ followers
across four TikTok Shop accounts, used 100+ short videos for pre-promotion and a full-funnel launch
strategy with KOLs, marketing, and inventory planning to ensure a successful debut.
$1.5M+
Highest Single Livestream GMV
95K+
Peak Concurrent Users (PCU)
33K+
New followers from Livestream
The Ordinary leveraged TikTok Shop’s Super Brand Day with influencer
videos, live streams, and integrated marketing, setting a content marketing benchmark and boosting
brand awareness and sales.
150M+
Exposure
1.6M+
Super Brand Day Sales
305%
surge in live-stream GMV
MAKE UP FOR EVER celebrated its 40th anniversary and TikTok Shop’s
U.S. launch with a bold campaign aimed at boosting brand awareness, engagement, and new product
sales. By tapping into TikTok’s beauty community, the brand reinforced its position as a pro-level
favorite for both enthusiasts and professionals.
12M+
Product PV
Top 1
in Beauty Category for two weeks
11x
Brand Campaign GMV Uplift
Pacsun targeted Gen Z through TikTok Shop’s social commerce ecosystem,
partnering with creator Lyla Biggs via TikTok Open Plan to expand its reach and drive growth in
apparel and accessories.
11K+ pairs
Astrid jeans
2M+
Fans recruited in TikTok Shop
26M+
Lifetime GMV
Neuro featured Mitchell Hooper, World’s Strongest Man, in its SBC Mega
LIVE, combining elite athletics with functional wellness to drive engagement and credibility for its
products.
$20K+
GMV by livestream
+289%
Engagement by 'Likes'
$1500+
Hourly efficiency
Cali Curves is a brand that focuses on shapewear and related products,
catering to consumers seeking solutions for body-shaping and confidence-boosting. Their offerings,
like waist trainers and themed product bundles, target those interested in enhancing their
silhouette and embracing body-positive fashion.
$17K+
in GMV and 3k+ total order over an 11h 11m duration
1.2K+
peak concurrent viewers
HeyDude hosted its first Super Brand Day on TikTok Shop, featuring
exclusive drops, online challenges, and community events to elevate its popularity and expand its
reach.
$1M+
GMV within the 7 day campaign
+654%
Campaign sales increase
+213%
Campaign page view
Giftexpress achieved a record 331k+ GMV with its 13-hour live session
on TikTok Shop, featuring top creators and driving high engagement with new and existing fragrance
products.
$331K+
GMV in one campaign
330K+
Livestream impression per hour
LABUBU, a popular POP MART toy IP (even spotted on Rihanna’s bag),
launched its “Big into Energy Series” on TikTok Shop US on April 24. POP MART, with 800K+ followers
across four TikTok Shop accounts, used 100+ short videos for pre-promotion and a full-funnel launch
strategy with KOLs, marketing, and inventory planning to ensure a successful debut.
$1.5M+
Highest Single Livestream GMV
95K+
Peak Concurrent Users (PCU)
33K+
New followers from Livestream
The Ordinary leveraged TikTok Shop’s Super Brand Day with influencer
videos, live streams, and integrated marketing, setting a content marketing benchmark and boosting
brand awareness and sales.
150M+
Exposure
1.6M+
Super Brand Day Sales
305%
surge in live-stream GMV
MAKE UP FOR EVER celebrated its 40th anniversary and TikTok Shop’s
U.S. launch with a bold campaign aimed at boosting brand awareness, engagement, and new product
sales. By tapping into TikTok’s beauty community, the brand reinforced its position as a pro-level
favorite for both enthusiasts and professionals.
12M+
Product PV
Top 1
in Beauty Category for two weeks
11x
Brand Campaign GMV Uplift
Pacsun targeted Gen Z through TikTok Shop’s social commerce ecosystem,
partnering with creator Lyla Biggs via TikTok Open Plan to expand its reach and drive growth in
apparel and accessories.
11K+ pairs
Astrid jeans
2M+
Fans recruited in TikTok Shop
26M+
Lifetime GMV
Neuro featured Mitchell Hooper, World’s Strongest Man, in its SBC Mega
LIVE, combining elite athletics with functional wellness to drive engagement and credibility for its
products.
$20K+
GMV by livestream
+289%
Engagement by 'Likes'
$1500+
Hourly efficiency
Cali Curves is a brand that focuses on shapewear and related products,
catering to consumers seeking solutions for body-shaping and confidence-boosting. Their offerings,
like waist trainers and themed product bundles, target those interested in enhancing their
silhouette and embracing body-positive fashion.
$17K+
in GMV and 3k+ total order over an 11h 11m duration
1.2K+
peak concurrent viewers
HeyDude hosted its first Super Brand Day on TikTok Shop, featuring
exclusive drops, online challenges, and community events to elevate its popularity and expand its
reach.
$1M+
GMV within the 7 day campaign
+654%
Campaign sales increase
+213%
Campaign page view
Giftexpress achieved a record 331k+ GMV with its 13-hour live session
on TikTok Shop, featuring top creators and driving high engagement with new and existing fragrance
products.
$331K+
GMV in one campaign
330K+
Livestream impression per hour
LABUBU, a popular POP MART toy IP (even spotted on Rihanna’s
bag), launched its “Big into Energy Series” on TikTok Shop US on April 24. POP MART, with
800K+ followers across four TikTok Shop accounts, used 100+ short videos for pre-promotion and
a full-funnel launch strategy with KOLs, marketing, and inventory planning to ensure a
successful debut.
$1.5M+
Highest Single Livestream GMV
95K+
Peak Concurrent Users (PCU)
33K+
New followers from Livestream
The Ordinary leveraged TikTok Shop’s Super Brand Day with
influencer videos, live streams, and integrated marketing, setting a content marketing
benchmark and boosting brand awareness and sales.
150M+
Exposure
1.6M+
Super Brand Day Sales
305%
surge in live-stream GMV
MAKE UP FOR EVER celebrated its 40th anniversary and TikTok
Shop’s U.S. launch with a bold campaign aimed at boosting brand awareness, engagement, and new
product sales. By tapping into TikTok’s beauty community, the brand reinforced its position as
a pro-level favorite for both enthusiasts and professionals.
12M+
Product PV
Top 1
in Beauty Category for two weeks
11x
Brand Campaign GMV Uplift
Pacsun targeted Gen Z through TikTok Shop’s social commerce
ecosystem, partnering with creator Lyla Biggs via TikTok Open Plan to expand its reach and
drive growth in apparel and accessories.
11K+ pairs
Astrid jeans
2M+
Fans recruited in TikTok Shop
26M+
Lifetime GMV
Neuro featured Mitchell Hooper, World’s Strongest Man, in its
SBC Mega LIVE, combining elite athletics with functional wellness to drive engagement and
credibility for its products.
$20K+
GMV by livestream
+289%
Engagement by 'Likes'
$1500+
Hourly efficiency
Cali Curves is a brand that focuses on shapewear and related
products, catering to consumers seeking solutions for body-shaping and confidence-boosting.
Their offerings, like waist trainers and themed product bundles, target those interested in
enhancing their silhouette and embracing body-positive fashion.
$17K+
in GMV and 3k+ total order over an 11h 11m duration
1.2K+
peak concurrent viewers
HeyDude hosted its first Super Brand Day on TikTok Shop,
featuring exclusive drops, online challenges, and community events to elevate its popularity
and expand its reach.
$1M+
GMV within the 7 day campaign
+654%
Campaign sales increase
+213%
Campaign page view
Giftexpress achieved a record 331k+ GMV with its 13-hour live
session on TikTok Shop, featuring top creators and driving high engagement with new and
existing fragrance products.
$331K+
GMV in one campaign
330K+
Livestream impression per hour
Our Commerce Solutions
Everything you need to grow your business on TikTok
LIVE Shopping
Engage with customers in real-time through live streams
and drive sales with interactive shopping experiences.
Shoppable Videos
Turn your short videos into storefronts. Let viewers
discover and buy your products seamlessly.
Product Showcase
Display your products on your TikTok Shop store page for
easy browsing and purchasing.
Shop Tab
A dedicated shopping destination within TikTok where users
can explore and buy products.
Our solutions drive results
98
of TikTok users discover new brands and products on
TikTok1
3
TikTok users are likely to buy something while using
TikTok2
87
say that TikTok plays a role in purchase
decisions3
Sources: (1) TikTok Marketing Science Global Retail Path to Purchase (US Results)
conducted by Material August 2021. (2) TikTok Marketing Science Global TikTok Shop Research (US Results)
2024, conducted by Material. (3) McKinsey, How Live Commerce is Transforming the Shopping Experience,
July 2021.
